Where predictive consumer choice meets business reality.

Modern predictive modeling built for real-world decisions.

Astrea Analytics equips brands with rigorous yet accessible choice-based modeling solutions that translate consumer behavior into confident action. Fast. Flexible. Insightful.

Why Astrea?

Traditional data is stuck in the past. We’re not.

In today’s market, consumer choices shift fast and brands need to shift faster. Astrea brings speed and clarity to proven choice modeling techniques.

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Predictive, not reactive

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Tailored to your specific questions

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Built to uncover what actually drives decisions

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Fast, flexible set-up and delivery

Who we help

Whether you’re scaling a startup or refining a portfolio, Astrea delivers with precision and speed.

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Insights and marketing teams

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Innovation and product leads

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Revenue growth management

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Finance and pricing strategists

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Astrea's Solutions

Two flexible discrete-choice tools sit at the core of what we do

Portfolio & Price Optimizer:


Pinpoint the prices and lineup that move the most dollars. Capture white-space revenue, curb cannibalization, defend margin, and pressure test portfolio changes.​

Product Variety Profiler:


Confirm which SKUs earn their shelf space fast, and with confidence. Add the varieties that grow the category and proactively cut the ones that don’t grow your preference (or the retailer’s).​

Experts in the math of real-world choice

We’re not just researchers and data scientists, we’re partners in your growth. With backgrounds in economics, client strategy, and product development, our team knows how to turn complex modeling into practical, profitable action.


We help you see the future, clearly.

Built for what’s next.

Astrea was founded to modernize how brands make high-stakes decisions in fast-changing markets.


Our fast, flexible choice-based models go beyond surveys and “likes” to reveal what consumers actually choose to help you build winning portfolios with confidence.

The research we always wished we had.

We lived the gaps in CPG innovation research and we set out to close them.


Our model goes beyond traditional discrete-choice by layering in econometric modeling principles and prioritizing efficient design from pre-field to delivery. Working with Astrea will feel different.​