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Portfolio success hub

Portfolio & Price Optimizer

Simulate real-world shifts. Build a portfolio that wins.

Portfolios live and die by the choices consumers make—across brands, SKUs, prices, and promotions. Our PPO solutions let you simulate market changes with predictive precision, so you can grow strategically (and stay profitable doing it).

How it works

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We design the study based on your assortment, pricing, and distribution questions.

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Consumers engage in modeled choice exercises.

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Predictive models simulate how changes—like pricing adjustments or new product launches—will impact sales, margins, and market share.

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delivers 40% faster than competitors

What it measures

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Market share shifts (units, volume, revenue)

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Impact of pricing changes (price elasticity and thresholds)

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Portfolio incrementality and cannibalization

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Promotional lift potential

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Manufacturer and retailer profitability

Best for

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New brand mix launches

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Pricing and pack architecture strategy

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Promo optimization

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Trade sell-in story building

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Why it matters


Because growth isn’t random—it’s modeled. And winning portfolios don’t just happen. They’re engineered.