Our Products

Move smarter. Build stronger. Predict what wins.

At Astrea

we know the market doesn’t stand still—and neither can your decisions. Our tailored choice-modeling solutions help you explore, refine, and optimize at the speed of today’s business. Whether you’re launching the next big thing or reshaping your portfolio, we deliver the clarity you need to act decisively.

Rapid Idea Screener

In the early stages of innovation, too many good ideas—and too many not-so-good ones—fight for attention. The Rapid Idea Screener helps you cut through the noise, predicting which concepts your consumers will actually choose, and why.

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Product Profiler

When it’s time to get serious about product development, you need more than instinct. You need a map of which attributes drive real consumer choice—and which combinations win. That’s where the Product Profiler shines.

Portfolio & Price Optimizer

Portfolios live and die by the choices consumers make—across brands, SKUs, prices, and promotions. Our PPO solutions let you simulate market changes with predictive precision, so you can grow strategically (and stay profitable doing it). And Astrea delivers 40% faster than competitors.

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Not sure where to start?

Our team of experts will help you match the right solution to your business goals — and make sure the data you get is clear, actionable, and immediately useful.