Predict what consumers will choose - before they choose it 

Modern predictive modeling built for real-world decisions. 

Astrea Analytics equips brands with rigorous yet accessible tools that translate consumer behavior into confident action. Fast. Flexible. Insightful.

Why Astrea?

Traditional data is stuck in the past. We’re not.

In today’s market, consumer choices shift fast—and brands need to shift faster. Astrea blends proven research techniques like choice modeling with the speed and clarity modern decision-makers need.

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Predictive, not reactive

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Tailored to your product lifecycle

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Built to uncover what actually drives decisions

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Fast, flexible set-up and delivery

Who we help

Whether you’re scaling a startup or refining a portfolio, Astrea delivers with precision and speed.

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Insights and marketing teams

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Innovation and product leads

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Finance and pricing strategists

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Revenue and growth management

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Solutions snapshot

Innovation at every stage of your product journey

Rapid idea screening, concept optimization, assortment optimization, pricing and promo strategy — backed by predictive accuracy.

We help you see the future, clearly.

STRATEGY, INNOVATION, EXPERTS, GROWTH, STRATEGY, INNOVATION, EXPERTS, GROWTH, STRATEGY, INNOVATION, EXPERTS, GROWTH,

Astrea was built for leaders who make decisions that matter.

We’re researchers, economists, and innovation experts who believe that the right model—designed the right way—can unlock big wins. That’s why our work sits at the intersection of rigorous analytics and real-world business needs.

Our mission: Built for the now. Powered by what’s next.

Astrea was founded to modernize how brands make high-stakes decisions—especially in fast-changing markets. Our choice-based models go beyond surveys and “likes” to reveal what consumers actually choose, helping you build smarter portfolios and avoid costly missteps.

Experts in the math of real-world choice

We’re not just data scientists—we’re partners in your growth. With backgrounds in economics, client strategy, and product development, our team knows how to turn complex modeling into practical, profitable action.