Early exploration hub
In the early stages of innovation, too many good ideas—and too many not-so-good ones—fight for attention. The Rapid Idea Screener helps you cut through the noise, predicting which concepts your consumers will actually choose, and why.
We collaborate with you to define your ideas, target audiences, and key evaluation dimensions.
Consumers go through a simple, intuitive choice exercise, selecting their most and least preferred ideas.
We model these choices to uncover real patterns—no guessing required.
You get a clear, actionable report, plus a simulation tool for your team.
Ranked utilities across dimensions like purchase intent, uniqueness, unmet needs, brand fit
Likes/dislikes commentary straight from consumers
Optional diagnostics like TURF analysis
Claims testing
Innovation territory exploration
Idea prioritization
New benefits screening
You don’t have time to back the wrong idea. Rapid Idea Screener makes sure you don’t.
