Product refinement hub
When it’s time to get serious about product development, you need more than instinct. You need a map of which attributes drive real consumer choice—and which combinations win. That’s where the Product Profiler shines.
We collaborate with you to define the elements of your innovation (features, pricing, configurations).
Consumers engage in choice-based exercises designed to feel intuitive and realistic.
Astrea’s models predict how different attribute combinations will perform in-market.
We deliver clear rankings, preference shares, and a powerful simulator to explore “what-if” scenarios.
Attribute importance and level-by-level preference
Preferred product bundles and configurations
Price elasticity
Incrementality versus current portfolio
Consumer adoption potential
Product optimization
Feature prioritization
Price-point strategy
Building incrementality into your portfolio
Because the best product isn’t always the flashiest—it’s the one that makes consumers say, “Yes.”
